The Gatsby Shirt

Gatsby Shirt.

Gatsby was amazing. He even managed to see to it that the book about him was regarded as a novel, as pure fiction, as though he didn’t exist.

Even Fitzgerald, by the time he was through writing it, believed he’d made the whole thing up.

There were those who knew the truth all along, of course; knew everything except where all that money came from. (Even by today’s standards, when millions mean nothing, only billions matter, Gatsby was incomprehensibly rich.)

Gatsby walked into rooms wearing a shirt with no collar. Even a little thing like that made people talk. And probably will still do so.

Our uncompromising replica of Gatsby’s shirt has the same simple band collar. The placket is simpler, also narrower. The cotton we have used is so luminous, in and of itself, that even a person who notices nothing will notice something.

Gatsby, of course, could afford stacks of these shirts—rooms of them. Never mind. All that matters is that you have one, just one.

A piece of how things were.