Our story is our philosophy.


About The Company

Since we started, our philosophy
has been to help people “live their lives the way they wish they were”
by offering distinctive, hard-to-find lifestyle merchandise for men and
women inspired by our travels. The J. Peterman Company represents an
aspirational lifestyle. Our selections enable our customers to feel
transported to a world full of travel, adventure, and romance; a world
where the uncommon journey creates the memories we cherish most. The
company’s history is rooted in this aspiration and we try to live up to
it every single day.

1989: How we started

In 1987, along with my partner,
Don Staley, $500, a horseman’s duster, and an idea, we began an unusual
adventure into direct mail. I took out a ⅙ page ad in The New Yorker and
we eventually built that idea into something that I’m proud to say is
still alive and kicking (thanks to you).

How did we do it? By breaking all the rules. Our “Owner’s Manual”
catalogue only featured one item per page, we used paintings of items
versus photography, and each item was accompanied by intensive romantic
copy. These were all things the “experts” said we couldn’t do.

1988: Owner’s Manual N°. 1

Image to Illustration

The J. Peterman Owner’s Manual, still showcasing content in superb artistic renderings accompanied by sophisticated narrative prose, was, and is, a one-of-a-kind experience, and something we’ve tried to recreate on our website. For those of you who only know us digitally, let us send you a catalogue. You won’t be disappointed.

On the road for the unique

We travelled the world for over 30 years in search of the unique, the
unusual, and hopefully, a few things that help make our lives a bit less

"I’ve always said that we took the road less traveled.I have a feeling that’s exactly why you and I found each other."