The 1963 Flapper Dress

The Shift.

“The flapper has charm, good looks, good clothes, intellect and a healthy point of view.”
- Colleen Moore

First, designers imagined a world without corsets. Women rejoiced. 

Along came Colleen Moore, the original flapper, to captivate the world and make the short bob wildly popular.

Life (and fashion) would never be the same.

A woman in a flapper dress could move freely, dance the Charleston. Breathe, for heaven’s sake.

But it was never just about the dress or the hair. 

It was about freedom from restraints, fashion and otherwise. 

By the ‘60s, the flapper dress evolved into the modern shift dress—a dress a woman could shift around in. 

Women still love it for how it makes them look and feel.

Imagination is a glorious thing. 

The 1963 Flapper Dress (No. J8539). Sophisticated mod shift dress 
in an easy-to-wear stretch poly twill. Self-fabric belt gently cinches the 
waist. Tortoise shell buttons. Two curved pockets at front hip. Center 
back zipper with hook and eye. Acetate lining. Bust darts. Chic, 
comfortable. Imported.