Striped Day Dress
For a moment in the late 1960s, advertisers claimed some new, if impermanent, real estate.
A paper goods company launched a mail-in campaign inviting customers to send along a couple of proofs-of-purchase and a mail-order coupon for an outlandish new concept: a paper dress, offered in two designs—a red paisley bandana pattern or a black-and-white Op Art print. For the low, low price of $1.25, shipping included.
“Paper Caper” dresses were a surprise hit. Nearly half a million orders.
Other companies took note and the fad became a (brief) pop sensation.
Andy Warhol even got in on the trend, with a dress featuring his iconic soup can art.
Consider something more lasting and confidently fad-proof.
The Striped Day Dress (No. 6513) offered in the same timeless A-line shape, but with infinitely more comfortable fabric and construction. 100% cotton lawn. Classic collar (wear it up or down), breezy button-front bodice, and cuffed short sleeves, for starters. Calf length. Imported.